client: ANTON HAIG
info: BRANDING & WEB
Anton Haig is a professional golfer hailing from South Africa. After a turbulent
career on and off the fairway, Anton is back on the road to success again.
The identity and brand had to have strong ties to his South African heritage
and remain mature and professional. I chose a modern serif and combined
it with a motif of a Blue Crane (a national emblem). The brand colours draw
on colours found in the South African wild mixed with predominantly black
and white photography for a dramatic, documentary feel.